What is new in AEM Content Fragments: perspective, decisions, and practical tradeoffs. Story led opening The sprint was dragging, coffee was burnt, and our launch page was still missing app copy. Design wanted the same words on web, app, and email, with small tweaks per channel. Classic fix would be…
Category: Digital Experience
Creating exceptional digital experiences across channels. Covering personalization, commerce, multi-channel strategies, SEO, and user journey optimization to deliver experiences that engage and convert.
Aem mobile and phonegap what worked what didnt
Everyone keeps asking the same thing. Can AEM Mobile and PhoneGap ship real apps without turning your team into a support group for build errors.Short answer. Yes, with a bunch of footnotes. I have shipped content heavy apps with Adobe Experience Manager Mobile tied to PhoneGap Cordova shells. Some parts…
Personalization that respects intent
Personalization is powerful until it gets creepy. Respecting intent is where the wins live. We are all racing to tailor content, offers, and messages. Google just pushed Assistant into phones, Salesforce rolled out Einstein, and every martech deck whispers machine learning like a magic word. The temptation is to personalize…
Ab testing without drama
AB testing without drama sounds like a fantasy on some teams. Product wants to ship fast. Marketing wants that win on the dashboard. Data folks keep saying the words sample size and significance while everyone checks the experiment every hour like it is a soccer match. Let’s dial it down….
Adobe target for practical experiments
Everyone says they want smarter experiments. Very few teams get past hello world in production. Adobe Target sits in that awkward spot between promise and reality. Today I want to share the choices that actually move the needle, the ones we are making on live sites this week. If you…
Reviewing personalization platforms
Personalization tools are everywhere on product pages and pitch decks right now, and the questions land the same way every week: which one is worth the time, where do we start, and what will break first. The promise and what it really means Let’s level set. When people say personalization…
From wcms to dxp a glossary for leaders
Everyone is tossing around WCMS and DXP like they are the same thing. They are not. If you sign a contract before you sort the terms, you pay for it twice. We used to publish pages. Now we are asked to shape experiences across web, mobile apps, email, ads, and…
Omnichannel and multichannel in practice
Everyone is debating omnichannel and multichannel like it is a theology class. Meanwhile your calendar shows an email send at 9, a Facebook flight at noon, and your store team asking for better signage. That is the gap between slides and the floor. People toss these words in meetings and…
Why We Picked Broadleaf for a B2C Build
The day the cart fell over We had a cart melt on a Tuesday. Not a fun kind of melt. The Switch Product Variant Now button spiked traffic, the promo rules misfired, and we watched a checkout page take a long coffee break right when the email campaign hit send….
Personalization is older than you think
Personalization is older than you think. Not the buzzwords, not the dashboards, but the simple act of showing the right thing to the right person at a moment that matters. We chase new tools, and there are plenty right now, from recommendation engines to remarketing to fancy email triggers. But…