DXP programs usually do not fail because of the stack. They fail because of how we choose. If you want better experiences, rethink governance before you buy the next module. The timing is loud. GDPR is weeks away and the Facebook privacy mess is on every feed. Brands are stitching…
Category: Digital Experience
Creating exceptional digital experiences across channels. Covering personalization, commerce, multi-channel strategies, SEO, and user journey optimization to deliver experiences that engage and convert.
Journey aware experiences that adapt
Journey aware experiences that adapt: perspective, decisions, and practical tradeoffs. We keep making pages smart and forget the person is moving. People jump from ad to site to app to email to chat. If the experience does not move with them, we lose them. From page tricks to journey sense…
Adobe Acquires Magento: Commerce Meets Content
Adobe just bought Magento and the group chat is on fire. A merchandiser pings me asking if this means her content team can finally stop copying promo banners into three different tools. A developer drops a GIF of a brick wall because he spent last night debugging an extension that…
From manual rules to adaptive targeting
Manual rules feel good until the world shifts under your feet. If you are running growth, paid media, or email right now, you probably have a tangle of if statements and audience buckets that once worked and now show their age. Time to move from rules to adaptive targeting. The…
Personalization strategies that scale
Personalization strategies that scale can feel like a riddle. You have data, channels, and tools. You also have pressure to make the next campaign feel human. This week Apple rolled out that new edge to edge phone and Face ID on stage, which quietly raises the bar for what people…
From cms to experience platforms
Your CMS keeps pumping pages like a champ. Your team keeps asking for more, as if the site should behave like an app and remember every visit. That gap between what a CMS does and what people expect is the story of the year. We are moving from a world…
Targeting strategies that matter
Targeting strategies that matter Everyone wants perfect targeting right now. Platforms feel loud, budgets feel tight, and there is new talk about Safari limiting tracking. So let’s get practical about what actually moves numbers. When people say targeting, they usually mean a mix of audience filters, channel choices, and timing…
Aem and seo page speed and structure
It is past midnight in the war room and the homepage is crawling. The dispatcher looks happy. The CDN shows a perfect hit rate. Marketing is sliding a laptop across the table and PageSpeed Insights is yelling in red. We cut a new build on Adobe Experience Manager and the…
Responsive versus adaptive a practical view
Responsive versus adaptive has been a buzzy debate for years, and it flares up each time a redesign hits the roadmap. Phones keep growing and shrinking, tablets refuse to go away, and big screens are now everywhere. With CSS Grid shipping in modern browsers, AMP sitting in search news carousels,…
Signals not guesses the right kind of targeting
Signals not guesses the right kind of targeting The coffee was already cold when we realized we were aiming at shadows. A small ecommerce team, two laptops, a whiteboard covered in buyer personas that felt like we cribbed them from a brochure. We had spent real money on broad interests…