Lina spots a sponsored post on Instagram at midnight. Limited-run sneakers. She taps. The mobile site loads, adds her size, and she is halfway through checkout when the baby monitor lights up. Thirty minutes later she is back, opens her laptop, and your site greets her like a stranger. Empty…
Category: Digital Experience
Creating exceptional digital experiences across channels. Covering personalization, commerce, multi-channel strategies, SEO, and user journey optimization to deliver experiences that engage and convert.
DXP roadmaps that actually ship
Digital experience platform roadmaps get a bad reputation. Not because the idea is wrong, but because the work rarely ships on time or ships half baked. If your stack includes a DXP like Adobe Experience Manager or Sitecore, or a mix of headless CMS, commerce, search and a customer data…
Scaling tests without slowing teams
Your test suite can grow without your team slowing down. Most teams do the opposite. They add tests and watch delivery grind. Right now a lot of teams are moving more code into containers, wiring services into Kubernetes, and cranking up automation in CI. The usual side effect shows up…
Experience driven commerce that converts
People do not remember catalogs. They remember how your store made them feel. Your storefront is a feeling made clickable. That feeling decides if they buy or bounce. Experience driven commerce is not a slogan. It is the daily choice to design every step so it feels fast, clear, and…
Aem and seo content and fragments
AEM and SEO always end up in the same meeting. One side wants clean URLs, rich snippets, fast pages, and control of titles and descriptions. The other side wants reuse, governance, and a sane authoring story. If you are kicking off an Adobe Experience Manager rollout or tuning a current…
Headless and headful content architectures
Our content team met in a small room with cold coffee and sticky notes. Jess wanted a new marketing site that could also feed the mobile app. Tom wanted fewer moving parts and something the editors could drive. Two notes ended up on the whiteboard. One said headless CMS. The…
Designing good experiments
Designing good experiments is not about fancy math or dashboards with too many colors. It is about choosing a clear question, making a decision in advance, and being honest about trade offs. Everyone is spinning up AB tests right now. Product teams are chasing signups, growth crews want more clicks,…
Your AEM go live checklist advanced
Your AEM go live checklist advanced: perspective, decisions, and practical tradeoffs. It is a late night in the war room. Pizza boxes on the table. Slack popping every minute. The AEM author is quiet, the publish farm looks calm, and the CDN is primed. Ads are booked and the press…
Extending Broadleaf: Promotions, Catalogs, and Search
Broadleaf Commerce gives you a solid kit, but the real fun starts when you stretch it. If you are wrangling promotions, shaping a catalog, or tuning search, this is where the platform pays you back. Peak season just cooled down, teams are eyeing Spring Boot two, and Elasticsearch is in…
Experience fragments explained clearly
Experience fragments explained clearly. Perspective, decisions, and practical tradeoffs for teams who want reusable content that actually ships across web, app, email, and screens without drama. Story led opening I walked into a sprint review where marketing was asking a simple thing that never feels simple. We have this killer…