Ship happens every minute. Deploys roll while coffee is still warm and a pull request opened at standup is in production before lunch. Between GitHub Actions, fast previews on Vercel, and a sprint board that never sleeps, code is a river. The old QA gate cannot hold that river, and…
Category: Digital Experience
Creating exceptional digital experiences across channels. Covering personalization, commerce, multi-channel strategies, SEO, and user journey optimization to deliver experiences that engage and convert.
From DevOps to PlatformOps
From DevOps to PlatformOps Developers keep asking for faster shipping, while ops teams ask for safer systems; PlatformOps is the bridge that turns that push and pull into a product your company can trust. For years we treated DevOps like a toolbox and a set of playbooks, mostly about CI…
AI Pair Programming: A Friend or a Crutch?
Copilot finishes a function you barely started and it feels like wizardry. You feel faster, but are you getting sharper or just offloading the hard part. I have been pairing with an AI in VS Code for a stretch now, bouncing between GitHub Copilot and a chat window powered by…
Dealing with legacy inside a modern DXP
New year, old systems. Your modern DXP looks sleek, but it keeps bumping into that box of legacy you shoved in the closet. That box is not going away on its own, and that is fine. The goal is not to erase history. The goal is to make it pay…
Measuring What Matters in Experience
Clicks are up and dashboards look green, yet the experience still feels off because we keep scoring the wrong game. Page views and average session time tell a polite story, but user intent and the moment a job is done tell the real one, so start by asking why the…
Opti channel done right
Two weeks before peak season, a retail team I was helping had one job. Stop the slide in repeat purchases and push gift bundles without spamming people. We had email, SMS, push, WhatsApp, paid social, search, site banners, and a small direct mail budget. On a rainy Thursday, the CRM…
Personalization Beyond the Algorithm
Black Friday blurred by in a stream of lookalike ads, cart timers, and push alerts that promised a deal you could not miss. The web felt loud. Every feed tried to guess what we wanted, and most of it guessed wrong. Cookie popups kept stealing the spotlight, Apple’s tracking prompts…
Edge Functions and the New Web Stack
The web just got closer to your users. We have been chasing speed with smarter builds, smaller bundles, and more static output, and that got us far. Then edge functions arrived, turning the CDN from a dumb cache into a smart runtime. Code runs near the visitor and shaves off…
Event-Driven Content Supply Chains
Content that moves on signals beats content that waits on calendars. The way we publish is changing fast, and the clue is sitting in our release logs, our webhook dashboards, and our Slack alerts. Every deploy, every product change, and every customer event is a nudge that says do something…
Self service is great except when it is not
Self service sounds like magic. Click a button, spin up a dashboard, ship a landing page, connect a data source, no ticket queue needed. It is the promise behind a lot of the tools we use right now. From no code builders to product analytics to data warehouses that bill…