Git is not only a box for code. It is a living knowledge system hiding in plain sight. That sounds grand, yet the proof is in our day to day. The week is full of code freezes, wrap up demos, and retro notes. We just watched the shuffle of AI…
Category: Digital Experience
Creating exceptional digital experiences across channels. Covering personalization, commerce, multi-channel strategies, SEO, and user journey optimization to deliver experiences that engage and convert.
Scaling Simplicity: Designing for the Next Developer
Today I am writing about designing for the next developer who will open your repo, sip coffee, and just breathe before coding. Every product team I talk to feels the same squeeze right now, ship faster, keep quality, do it with smaller squads, and still bring new folks on board…
The End of Boilerplate: Declarative Everything
Boilerplate is getting retired by plain text that tells the computer what not how. Call it a vibe shift or just common sense catching up, but the most interesting work I see across teams this month points to the same direction: declarative everything. We stopped wiring click handlers with jQuery…
Platform Thinking Inside the Enterprise
Platform thinking inside the enterprise is about turning scattered work into reusable building blocks that speed up delivery for both developers and marketers. Right now teams are juggling AI pilots, the GA4 switch, and privacy changes while product roadmaps keep growing. The common thread behind the companies shipping fast is…
How Edge Delivery Is Redefining CMS Publishing
Edge delivery is creeping into everyday CMS work, and it is already changing how we plan, ship, and measure content. Ask a content team about performance and you will hear the usual suspects. Image weight. Too many scripts. Sluggish third parties. But there is a bigger lever now, and it…
Containers Are Commodity, Culture Is Not
Containers are commodity. Say it out loud, then breathe. We are all hauling the same Docker images through the same registries, pointing at the same clusters, and bragging about the same YAML that nobody really wants to read. Kubernetes won. ECS and Nomad are fine. GitHub Actions, CircleCI, and friends…
Everything Is Commerce, Even Content
The line between content and cart is gone Open your favorite social app and you will notice the buy moment is no longer a separate trip. A reel tags a product. A story links to a checkout. A review sends you straight to the brand site. The leap from idea…
When rules beat ai in personalization
Creation date: 2023-06-24T02:31:56 Story led opening The team met to ship a new product sorter for the homepage. The deck said AI would pick the best item for each visitor. The demo was slick. A week in, conversion went down for new visitors and support got flooded by people who…
Observability for Experience Teams
See the experience the way users live it Everyone says they care about experience, but few can actually see it. Pages feel quick on your laptop in the office, slow on a mid tier Android over 3G, and totally different once consent banners, A B tests, tags, and chat widgets…
Complexity Is the Real Technical Debt
This week everyone is talking about Apple’s new headset from WWDC and the steady drumbeat of AI news, while teams are quietly drowning in backlogs and late nights. We keep saying we are paying down technical debt. We point at some old module, a weird integration, a flaky test, and…