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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Digital Experience

Creating exceptional digital experiences across channels. Covering personalization, commerce, multi-channel strategies, SEO, and user journey optimization to deliver experiences that engage and convert.

The evolution of content platforms

Posted on February 27, 2015 By Luis Fernandez

Everyone is rebuilding something right now. Sites, apps, emails, the whole content setup. The label on the box keeps changing and the stakes keep climbing. From CMS to something more We started with blog engines and moved into CMS tools that publish pages. Then came stronger web content management with…

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Integrating AEM with Commerce Platforms

Posted on May 27, 2010 By Luis Fernandez

Integrating AEM with Commerce Platforms: AEM CQ from a practitioner perspective with lessons that hold up over time. Dialogue Dev: Can CQ5 talk to Magento or ATG without turning checkout into a science project? Me: Yes. Let CQ handle content, layout, and campaigns, while the commerce engine owns pricing, cart,…

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Migrating Physical to Virtual: A Checklist

Posted on June 15, 2009October 17, 2025 By Luis Fernandez

Migrating Physical to Virtual: A Checklist Context for today. VMware just pushed out vSphere and made thin disks and VMXNET3 feel normal. Microsoft is lining up Hyper V with live migration in the next wave. Citrix turned XenServer free. Your racks are still full of 2U boxes, support contracts are…

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AJAX for Responsiveness: The First Big Leap

Posted on February 28, 2008October 21, 2025 By Luis Fernandez

.ajaxnote { padding: 0.75rem 1rem; background: #f6f8fa; border-left: 4px solid #2d7ef7; font-size: 0.95rem; }\n.codehint { font-size: 0.9rem; color: #444; }\n.smallcaps { font-variant: small-caps; letter-spacing: 0.03em; }\nkbd { background: #eee; border: 1px solid #ccc; border-radius: 3px; padding: 0 0.25rem; font-family: monospace; }\n \n \n\n \n People do not want page loads….

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