Two weeks before peak season, a retail team I was helping had one job. Stop the slide in repeat purchases and push gift bundles without spamming people. We had email, SMS, push, WhatsApp, paid social, search, site banners, and a small direct mail budget. On a rainy Thursday, the CRM…
Category: Multi-Channel Experience
Delivering consistent experiences across devices and channels. Omnichannel strategies, responsive design, mobile optimization, and cross-device user experiences.
Designing for channel and journey continuity
Lina spots a sponsored post on Instagram at midnight. Limited-run sneakers. She taps. The mobile site loads, adds her size, and she is halfway through checkout when the baby monitor lights up. Thirty minutes later she is back, opens her laptop, and your site greets her like a stranger. Empty…
Responsive versus adaptive a practical view
Responsive versus adaptive has been a buzzy debate for years, and it flares up each time a redesign hits the roadmap. Phones keep growing and shrinking, tablets refuse to go away, and big screens are now everywhere. With CSS Grid shipping in modern browsers, AMP sitting in search news carousels,…
Aem mobile and phonegap what worked what didnt
Everyone keeps asking the same thing. Can AEM Mobile and PhoneGap ship real apps without turning your team into a support group for build errors.Short answer. Yes, with a bunch of footnotes. I have shipped content heavy apps with Adobe Experience Manager Mobile tied to PhoneGap Cordova shells. Some parts…
Omnichannel and multichannel in practice
Everyone is debating omnichannel and multichannel like it is a theology class. Meanwhile your calendar shows an email send at 9, a Facebook flight at noon, and your store team asking for better signage. That is the gap between slides and the floor. People toss these words in meetings and…
What is phonegap a practical intro
What is PhoneGap and when should you pick it for your next mobile app. If you write HTML CSS and JavaScript all day and want to ship to the App Store and Google Play without learning Swift or Java from scratch, this guide gives a grounded view. Real tradeoffs. Real…
Mobile is driving more traffic now
Mobile is driving more traffic now Your analytics just flipped. Phones are showing up first, desktops second, and the gap grows a bit more every week. The signals have been piling up for months. Google said that in several large markets there are more searches on mobile than desktop. The…
The responsive approach that scales
Description: The responsive approach that scales, perspective, decisions, and practical tradeoffs. Story first, pixels later Last week I sat in a room with a product lead, a designer, two engineers, and a marketer who knows their way around spreadsheets and ad tags. The brief sounded simple. Our homepage needs to…
AJAX for Responsiveness: The First Big Leap
.ajaxnote { padding: 0.75rem 1rem; background: #f6f8fa; border-left: 4px solid #2d7ef7; font-size: 0.95rem; }\n.codehint { font-size: 0.9rem; color: #444; }\n.smallcaps { font-variant: small-caps; letter-spacing: 0.03em; }\nkbd { background: #eee; border: 1px solid #ccc; border-radius: 3px; padding: 0 0.25rem; font-family: monospace; }\n \n \n\n \n People do not want page loads….