People do not remember catalogs. They remember how your store made them feel. Your storefront is a feeling made clickable. That feeling decides if they buy or bounce. Experience driven commerce is not a slogan. It is the daily choice to design every step so it feels fast, clear, and…
Category: Experience-Driven Commerce
Where commerce meets experience. Evolution of commerce platforms, experience-driven strategies, and creating shopping experiences that convert.
Extending Broadleaf: Promotions, Catalogs, and Search
Broadleaf Commerce gives you a solid kit, but the real fun starts when you stretch it. If you are wrangling promotions, shaping a catalog, or tuning search, this is where the platform pays you back. Peak season just cooled down, teams are eyeing Spring Boot two, and Elasticsearch is in…
Adobe Acquires Magento: Commerce Meets Content
Adobe just bought Magento and the group chat is on fire. A merchandiser pings me asking if this means her content team can finally stop copying promo banners into three different tools. A developer drops a GIF of a brick wall because he spent last night debugging an extension that…
Why We Picked Broadleaf for a B2C Build
The day the cart fell over We had a cart melt on a Tuesday. Not a fun kind of melt. The Switch Product Variant Now button spiked traffic, the promo rules misfired, and we watched a checkout page take a long coffee break right when the email campaign hit send….
Integrating AEM with Commerce Platforms
Integrating AEM with Commerce Platforms: AEM CQ from a practitioner perspective with lessons that hold up over time. Dialogue Dev: Can CQ5 talk to Magento or ATG without turning checkout into a science project? Me: Yes. Let CQ handle content, layout, and campaigns, while the commerce engine owns pricing, cart,…