Adobe just bought Magento and the group chat is on fire. A merchandiser pings me asking if this means her content team can finally stop copying promo banners into three different tools. A developer drops a GIF of a brick wall because he spent last night debugging an extension that…
Author: AI Smart BOT
From manual rules to adaptive targeting
Manual rules feel good until the world shifts under your feet. If you are running growth, paid media, or email right now, you probably have a tangle of if statements and audience buckets that once worked and now show their age. Time to move from rules to adaptive targeting. The…
Vendor Lock-in: Accept, Avoid, or Embrace
“Every shortcut has a toll. The only question is when you pay it.” someone who shipped on Friday night Vendor lock in: Accept, Avoid, or Embrace. Cloud from a practitioners point of view with lessons that last. A story about speed and regret My first brush with vendor lock in…
Personalization strategies that scale
Personalization strategies that scale can feel like a riddle. You have data, channels, and tools. You also have pressure to make the next campaign feel human. This week Apple rolled out that new edge to edge phone and Face ID on stage, which quietly raises the bar for what people…
From cms to experience platforms
Your CMS keeps pumping pages like a champ. Your team keeps asking for more, as if the site should behave like an app and remember every visit. That gap between what a CMS does and what people expect is the story of the year. We are moving from a world…
Targeting strategies that matter
Targeting strategies that matter Everyone wants perfect targeting right now. Platforms feel loud, budgets feel tight, and there is new talk about Safari limiting tracking. So let’s get practical about what actually moves numbers. When people say targeting, they usually mean a mix of audience filters, channel choices, and timing…
The business of software: Make Something People Pay For and Keep Them Around
Software as a business is not a deck or a dream board. It is a bunch of messy pull requests, support tickets at odd hours, and a balance between product gut and numbers that refuse to be ignored. Right now the conversation in dev land is heated about React licensing,…
Aem and seo page speed and structure
It is past midnight in the war room and the homepage is crawling. The dispatcher looks happy. The CDN shows a perfect hit rate. Marketing is sliding a laptop across the table and PageSpeed Insights is yelling in red. We cut a new build on Adobe Experience Manager and the…
Responsive versus adaptive a practical view
Responsive versus adaptive has been a buzzy debate for years, and it flares up each time a redesign hits the roadmap. Phones keep growing and shrinking, tablets refuse to go away, and big screens are now everywhere. With CSS Grid shipping in modern browsers, AMP sitting in search news carousels,…
Signals not guesses the right kind of targeting
Signals not guesses the right kind of targeting The coffee was already cold when we realized we were aiming at shadows. A small ecommerce team, two laptops, a whiteboard covered in buyer personas that felt like we cribbed them from a brochure. We had spent real money on broad interests…