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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Adobe managed services for aem arrives

Posted on March 17, 2016 By Luis Fernandez
Adobe Managed Services for AEM just landed in the real world, and my phone buzzed right as we were rolling back a cranky publish node. Midnight coffee, tired eyes, and a dispatcher cache that refused to behave. Our ops lead looked at me and said, what if someone else owned this pager. Then the email came in. Adobe will run Adobe Experience Manager for you. Not a powerpoint. An actual offer. Cue the quiet pause in the war room.Story led openingWe have all done the dance. Sizing spreadsheets that age like milk. A last minute SSL cert swap. Content freeze that never really freezes. When you are running AEM yourself on your own hardware or your own cloud, you own the happy path and the mess. So hearing Adobe Managed Services for AEM is available felt like someone offering to carry the backpack on a steep hill. Tempting.If you are in the middle of an AEM 6.1 rollout, or eyeing 6.2 when it drops, this is now part of the decision. Do we keep running AEM on premises or in our AWS account, or do we let Adobe host author and publish, wrap it with SLAs, and call it a day.AnalysisLet us decode what Adobe Managed Services means in practice. Adobe stands up your AEM author and publish tier in their managed cloud footprint, sets up Dispatcher on web servers in front of publish, wires monitoring, backups, security groups, and hands you a runbook. They promise uptime backed by SLA numbers, specific support windows, and named contacts. You still build content and code. They run the plumbing.The stack today lines up with what many teams deploy anyway. TarMK is the default for most sites that do not need heavy shared clustering. MongoMK still has a place for large author concurrency, but many high traffic sites are happy with TarMK plus cold standby and smart dispatch rules. AMS is clearly leaning into patterns Adobe knows and can support at scale. You can ask for topologies that match your needs, but expect guardrails. That is part of the tradeoff.Where AMS helps on day one:
  • Capacity and scaling. You get right sized boxes from a catalog, with room to scale when traffic spikes.
  • Monitoring and alerts. They keep an eye on heap usage, GC pauses, disk growth, and thread pools. Your team can still watch logs, but you are not the only ones watching at 3 AM.
  • Security patching. OS patches, JVM updates, web server fixes, and dispatcher rules pushed in a controlled way.
  • Backups and restore. Agreed RPO and RTO targets instead of best effort.
  • A single throat to choke when AEM misbehaves at the platform level.
Cost is the question that will stir debate in budget meetings. AMS comes as a recurring fee tied to environment size and SLA. It often sits beside your AEM licenses in the same contract. If you already have an ops team, or an MSP running your boxes, you will line up AMS pricing against those run costs and the hidden tax of weekend heroics. If you are new to AEM, AMS might actually speed up your first launch and smooth the rough edges of the first holiday season.On the delivery chain side, you still own code quality, content lifecycle, search tuning, and front end performance. AMS will not fix a slow query builder rule or a template that renders heavy HTML. Continuous delivery remains your job. The good news is that pipelines based on Maven, Jenkins, and content packages fit right in. Blue green style cutovers can be planned with Adobe if you bring a clear change plan.One more piece to think through is the CDN. Many teams already use Akamai, CloudFront, or Fastly in front of Dispatcher. AMS plays fine with a CDN, but you will want to settle who owns purge, cache keys, and TLS at the edge. If Adobe holds the certs, make sure the process for renewals is crisp. If you keep them, pin down how keys move securely.RisksNo service is magic. Here are the sharp edges you should look at before you sign.
  • Control and speed. Root access will be limited. Many changes will go through tickets. For some teams that is fine. For teams that like to tweak JVM flags at 1 AM, this will feel slow.
  • Lock in. Moving out later is possible, but you will build habits around AMS processes. Budget time for a runway if you ever plan to exit.
  • Custom stack pieces. Exotic auth, rare JVM plugins, or niche monitoring agents may not be allowed. Ask early.
  • Version cadence. Adobe wants you on supported baselines. If you lag, pressure will build to upgrade. If you like staying behind a lot, that tension will surface.
  • Network constraints. Private links to your data center, VPN quirks, IP allowlists, and SSO redirects can add lead time.
  • Logs and metrics access. You will get dashboards and exports, but maybe not the raw feed you are used to. Confirm how Splunk or New Relic get data.
  • Content migrations. Lifting terabytes of DAM assets into AMS takes planning, bandwidth, and rehearsal. Ask about move windows and checksum checks.
None of these are deal breakers for most teams, but each one needs an owner and a plan.Decision checklistUse this quick list in your next steering meeting. It will force clear choices.
  • Traffic profile. Are you seasonal, campaign heavy, or steady state. Pick a topology that matches peaks and troughs.
  • Author usage. How many concurrent authors, workflows, and translations. TarMK can carry a lot. If you need shared clustering, validate it with load tests.
  • Compliance. Do you need data to live in a specific region. Confirm AMS footprints and audit needs.
  • CDN ownership. Who owns the contract, purge API, TLS, and cache rules.
  • Deployment model. How will you promote builds from dev to stage to prod. Document windows, approvals, and rollback steps with Adobe.
  • Monitoring. What alerts do you want first. Heap, queue depth, replication lag, 5xx at edge. Map them to the AMS stack.
  • Integration points. SSO, CRM, feeds, search, payment. For each, list endpoints, firewall rules, and test plans.
  • Support flow. Who opens tickets, what is P1 versus P2 for you, and what is the expected response path.
  • Cost guardrails. Decide a monthly run budget and what scale events trigger a review.
  • Exit plan. If you had to move in a year, what would you need backed up and documented.
Action itemsIf you want to try AMS without burning the ship, you can carve out a path in small steps.
  • Run a topology workshop with Adobe. Bring your traffic graphs, current JVM settings, dispatcher rules, and CDN headers. Push for a clear diagram and SLOs.
  • Do a pilot. Stand up a non prod stack and run your pipeline into it. Publish a microsite or a campaign page. Measure page timing, cache hit rates, and deploy friction.
  • Lock a change calendar. Agree on weekly maintenance windows and release windows. Put them on shared calendars so business teams are not surprised.
  • Harden dispatcher early. Ship your rules, security filters, and URL normalizers. Confirm who edits them and how they are promoted.
  • Wire logs to your tools. Get access to request logs, GC logs, and error logs. Validate feed into your SIEM and APM before go live.
  • Rehearse restore. Ask for a restore drill from last night’s backup into a sandbox. Time it. Check content integrity and DAM references.
  • Define P1 scenarios. Cache meltdown, author outage, publish replication stuck, CDN purge storm. For each, write who does what.
  • Set quality gates. Add performance tests and security checks to your build. An AMS stack cannot save slow code.
  • Clarify ownership. Adobe owns platform. You own application. Write a RACI so engineers are not guessing during an incident.
My gut after a long week with sticky releases is simple. AMS is about buying back sleep and focus. If your team wants to spend more time on authoring experience, content velocity, and conversion, and less time tuning file descriptors, you should get a quote and run a pilot. If you have a high skill ops crew that already knows AEM inside out, AMS needs to compete with what you have built. Either way, this new option changes the conversation in a good way.One last reminder. No service removes the need for clean code, fast templates, and sane cache rules. Keep your content structure healthy, keep your queries tight, and treat dispatcher and CDN as first class parts of the site. Do that, and Adobe Managed Services for AEM can be the quiet partner that keeps the lights steady while you ship work that matters.Strong searches to catch this post later: Adobe Managed Services, AEM hosting, Dispatcher rules, TarMK vs MongoMK, AEM cloud, AEM SLAs, CDN with AEM.
Content Management Systems Digital Transformation Marketing Technologies Software Engineering AdobeAdobe Experience CloudAEMdevops

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