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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Scaling Simplicity: Designing for the Next Developer

Posted on December 20, 2023 By Luis Fernandez

Today I am writing about designing for the next developer who will open your repo, sip coffee, and just breathe before coding.

Every product team I talk to feels the same squeeze right now, ship faster, keep quality, do it with smaller squads, and still bring new folks on board without burning a sprint on pure orientation. The way out is not more ceremony, it is scaling simplicity. That starts with naming and boundaries. Pick names that read like nouns in your domain, keep verbs for functions that change state, and reserve adjectives for configuration only. Keep files short and boring, one purpose, no surprise imports, no side effects. When a new developer opens the codebase folder, the intent should click in three seconds. If it does not, the folder is wrong, not the person. Put a README that answers why before how, link to one setup script, and capture the decision record in plain language. Pretend you are writing for a tired friend who just joined after lunch. They have GitHub Copilot, a decent editor, and a head full of meetings, make their path straight. Say what the function does, say what it returns, and say what it never touches, that promise lets people move with calm on their first pass.

Guardrails beat rules. Write tests that read like examples and keep them close to the code, not in a faraway test palace. Snapshots are fine for markup and config, for behavior prefer tiny tests with clear names that fail loud. Types help, so choose the smallest type system that your team can carry every day. In Node or Deno that is often plain TypeScript with strict mode and zero custom transformers. In Python that is type hints on public functions and a mypy run in CI. In Go that is just interfaces and small packages. The point is make the happy path obvious, then freeze it with checks that feel like seat belts, not handcuffs. Keep your linter short and your formatter opinionated, black or prettier or gofmt, pick one and never talk about it again. Put pre commit hooks in the repo so the first commit already feels clean. When you must break a pattern, write why in comments above the block, future you will say thanks. If the check is noisy, fix the rule or delete it, nothing drains energy faster than false alarms that block real work.

Documentation must answer the questions that Slack keeps repeating. How do I run the service, how do I seed data, which env vars are required, where do logs live. Keep answers in the repo, not the wiki that drifts. Use a docs folder with tiny guides that start with one minute steps and end with links to deeper reading. Record decisions as short ADRs, one paragraph of context, one paragraph of tradeoffs, one result. Keep the date and the person who decided, so future teammates know who to ask. For structure decide once and spread the pattern. Monorepo or many repos, pick based on release flow and ownership today, not a fantasy team of tomorrow. If you go monorepo make package boundaries visible and keep versions tight. If you go many repos add a starter template for new services and a script that stamps a repo with the same lints, tests, and docs. For local setup prefer containers for heavy deps and plain scripts for the rest, one command should bring a new laptop to a green test run. Then write that command on the README front door in big.

People scale systems, not the other way around, so design for hands and eyes too. Keep pull requests small and tight, use a template that asks for what changed, why it changed, and how to test it in plain steps. Attach a short screen recording when visuals matter. Give reviewers a checklist they can scan in one minute, naming, tests, data shape, errors, and docs. Time box review rounds, after two passes jump on a call, save the week. Write onboarding scripts for mentors as well, day one tasks, day three tasks, and a real ticket by day five. For teams that ship features with marketing partners, publish API contracts and event catalogs that humans can read. A marketer should know which event fires when someone starts a trial, what properties they carry, and where the stream lands. Keep these in the repo next to code that emits them and add sample payloads. Fresh teammates and partners will thank you with fewer pings and better ideas. That shared map prevents drift before it starts. It saves hours each sprint too.

Measure what helps the next developer, not vanity charts. Track time to first green build on a new machine, track time from first ticket to first merged pull request, and track how long reviews sit without a response. When these numbers drop, onboarding stories change from struggle to stride. Put them on a team page where everyone can see the trend. If you need a north star, aim for one hour to run tests on a fresh clone and one day to ship a small change.

Pick defaults that match tools people already use. Next.js with server actions and React Server Components is landing well for product teams that want speed with familiar patterns, and Vite stays a fast pick for vanilla front ends. Bun is growing in local tooling and scripts, while Node keeps the lights on in production with mature deps. For data, start with Postgres and a minimal ORM, and add caches later when the profile says you need them. Keep the stack boring, keep the edges sharp.

Do not be afraid to delete code. Future teammates will thank you for a smaller tree with fewer surprises. Remove feature flags that are fully rolled out, remove dead experiments, and fold duplicate helpers into one clear module. Write a quarterly cleanup issue and give it a small budget each sprint. The next developer is you in three months, give them a trail of plain words and a repo that starts fast, reads clean, and forgives mistakes over time.

Build for the person who arrives next, keep choices small, write why, ship guides with code, and let defaults carry the weight, this is how scaling simplicity turns teammates into owners and features into stories that ship.

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