Omnichannel is dead, long live context. We spent years chasing the idea that being everywhere at once would somehow fix customer experience. New channel opens, we rush. New ad format drops, we copy and paste. New social network spikes, we stretch a banner to fit. It felt busy and it…
Year: 2023
From Repos to Knowledge Systems
Git is not only a box for code. It is a living knowledge system hiding in plain sight. That sounds grand, yet the proof is in our day to day. The week is full of code freezes, wrap up demos, and retro notes. We just watched the shuffle of AI…
Scaling Simplicity: Designing for the Next Developer
Today I am writing about designing for the next developer who will open your repo, sip coffee, and just breathe before coding. Every product team I talk to feels the same squeeze right now, ship faster, keep quality, do it with smaller squads, and still bring new folks on board…
The End of Boilerplate: Declarative Everything
Boilerplate is getting retired by plain text that tells the computer what not how. Call it a vibe shift or just common sense catching up, but the most interesting work I see across teams this month points to the same direction: declarative everything. We stopped wiring click handlers with jQuery…
Platform Thinking Inside the Enterprise
Platform thinking inside the enterprise is about turning scattered work into reusable building blocks that speed up delivery for both developers and marketers. Right now teams are juggling AI pilots, the GA4 switch, and privacy changes while product roadmaps keep growing. The common thread behind the companies shipping fast is…
How Edge Delivery Is Redefining CMS Publishing
Edge delivery is creeping into everyday CMS work, and it is already changing how we plan, ship, and measure content. Ask a content team about performance and you will hear the usual suspects. Image weight. Too many scripts. Sluggish third parties. But there is a bigger lever now, and it…
Content supply chain in practice
Story led opening The day starts with a ping. Slack lights up with a fresh request from sales. We need a one pager for a new segment by noon. Your editor pings you about a blog post that was promised last week. Social needs assets for Threads and for X…
Containers Are Commodity, Culture Is Not
Containers are commodity. Say it out loud, then breathe. We are all hauling the same Docker images through the same registries, pointing at the same clusters, and bragging about the same YAML that nobody really wants to read. Kubernetes won. ECS and Nomad are fine. GitHub Actions, CircleCI, and friends…
Everything Is Commerce, Even Content
The line between content and cart is gone Open your favorite social app and you will notice the buy moment is no longer a separate trip. A reel tags a product. A story links to a checkout. A review sends you straight to the brand site. The leap from idea…
Content supply chain meets DAM
Content supply chain meets DAM: perspective, decisions, and practical tradeoffs. Written from the trenches of martech and content ops, while everyone is still getting used to the tidal wave of AI tools and the new normal of always on content. Creation date: 2023 07 15 00:26:07 Problem framing Teams want…