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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2022

When to stop testing and ship

Posted on March 2, 2022 By Luis Fernandez

Story led opening At 1 a.m. the Slack pings were still coming in. A junior QA found a flicker on the checkout button if the network tab was throttled to slow 3G. The fix was a one line change. The sprint was already stretched. We had a paid campaign scheduled…

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Refactoring for Machine Learning Readiness

Posted on February 10, 2022 By Luis Fernandez

Machine learning needs clean, steady data, and that starts with refactoring the old stuff we already ship every day. Everyone is chasing models right now, from churn scorers to ad spend bid helpers, but the elephant in the room is the state of the data. With Apple’s privacy changes and…

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Building Trust in Cloud-Native Architectures

Posted on January 17, 2022 By Luis Fernandez

Trust is the missing feature in many cloud native stories, and it is not something you can ship with a release tag. Over the past few weeks we have all been reminded that the internet can still feel fragile. A large region incident at a major cloud provider sent a…

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