Why do you buy software: revenue or cost. Perspective, decisions, and practical tradeoffs. You do not buy software. You buy future cash. Either more coming in or less going out. Keep that in mind while finance tightens budgets, rates go up, and every team is asked to defend each seat…
Year: 2022
Opti channel done right
Two weeks before peak season, a retail team I was helping had one job. Stop the slide in repeat purchases and push gift bundles without spamming people. We had email, SMS, push, WhatsApp, paid social, search, site banners, and a small direct mail budget. On a rainy Thursday, the CRM…
Personalization Beyond the Algorithm
Black Friday blurred by in a stream of lookalike ads, cart timers, and push alerts that promised a deal you could not miss. The web felt loud. Every feed tried to guess what we wanted, and most of it guessed wrong. Cookie popups kept stealing the spotlight, Apple’s tracking prompts…
Edge Functions and the New Web Stack
The web just got closer to your users. We have been chasing speed with smarter builds, smaller bundles, and more static output, and that got us far. Then edge functions arrived, turning the CDN from a dumb cache into a smart runtime. Code runs near the visitor and shaves off…
Event-Driven Content Supply Chains
Content that moves on signals beats content that waits on calendars. The way we publish is changing fast, and the clue is sitting in our release logs, our webhook dashboards, and our Slack alerts. Every deploy, every product change, and every customer event is a nudge that says do something…
Self service is great except when it is not
Self service sounds like magic. Click a button, spin up a dashboard, ship a landing page, connect a data source, no ticket queue needed. It is the promise behind a lot of the tools we use right now. From no code builders to product analytics to data warehouses that bill…
The Age of Composable Platforms
The monolith had a good run, but the center of gravity just moved to a world where we assemble our own stack like Lego. Call it composable platforms, call it pick and mix, call it common sense catching up with what we already do on side projects. The idea is…
APIs as Brand Interfaces
APIs are not just pipes for data anymore, they are how your brand shakes hands with people who build things. Scroll through dev Twitter tonight and you can feel it. Teams ship features that exist only through API calls, partners judge you by SDK quality, and the first hello from…
The Quiet Power of Event-Driven Architecture
Event driven architecture does not shout. It just sits there, quietly turning a slow request into a fast feeling experience, moving work off the main thread of your app and onto a river of events that can be processed when the system is ready. While feeds refresh, carts update, and…
Personalization versus segmentation
Personalization gets all the buzz. Segmentation gets the job done. Today I want to put both on the same table and look at what is hype, what is useful, and where to place your next dollar. We are in a weird moment for marketing teams. Apple’s App Tracking Transparency has…