How to avoid over personalizing: perspective, decisions, and practical tradeoffs. Last week a friend sent me a screenshot of an abandoned cart ad. It said Hello mate we saved your exact cart with the blue hoodie in size M. Two minutes later he got a push that said the same…
Year: 2021
Target governance and guardrails
Adobe Target can move a team fast and break your site just as fast. This is a note on governance and guardrails from the trenches, while consent prompts keep popping up and product teams are itching to ship. Start with a clear idea of what governance means for Target. You…
Why Java Is Still Worth Learning
Java keeps getting called old, but the truth is it keeps shipping. If you are choosing a language to learn right now, there is a quiet power in picking the one that runs banks, brokers, search engines, and most of the boring but essential stuff that moves the world. Java…