Skip to content
CMO & CTO
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

  • Digital Experience
    • Experience Strategy
    • Experience-Driven Commerce
    • Multi-Channel Experience
    • Personalization & Targeting
    • SEO & Performance
    • User Journey & Behavior
  • Marketing Technologies
    • Analytics & Measurement
    • Content Management Systems
    • Customer Data Platforms
    • Digital Asset Management
    • Marketing Automation
    • MarTech Stack & Strategy
    • Technology Buying & ROI
  • Software Engineering
    • Software Engineering
    • Software Architecture
    • General Software
    • Development Practices
    • Productivity & Workflow
    • Code
    • Engineering Management
    • Business of Software
    • Code
    • Digital Transformation
    • Systems Thinking
    • Technical Implementation
  • About
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2020

Monoliths and composable finding the right split

Posted on November 13, 2020 By Luis Fernandez

Monoliths and composable sit on my mind tonight because a client pinged me at 2 AM. Their checkout froze during a promotion and the hotfix was stuck waiting for a full deploy of a single giant app. The team stared at the progress bar the way you stare at a…

Read more

The Future of the JVM

Posted on August 27, 2020 By Luis Fernandez

I keep wondering where the JVM goes next while I stare at yet another stack trace. The near future reads cleaner Short releases keep dropping and the JVM feels fresh again. Java 14 is on my machine and Java 15 sits on the runway. The previews are more than toys….

Read more

Designing for channel and journey continuity

Posted on August 3, 2020October 21, 2025 By Luis Fernandez

Lina spots a sponsored post on Instagram at midnight. Limited-run sneakers. She taps. The mobile site loads, adds her size, and she is halfway through checkout when the baby monitor lights up. Thirty minutes later she is back, opens her laptop, and your site greets her like a stranger. Empty…

Read more

When are Partial Classes comming to java?

Posted on July 29, 2020 By Luis Fernandez

If you write Java and hang around friends who use C sharp, you have probably heard about partial classes and wondered why we do not have the same thing. The pitch is simple. split a class into multiple files, let the compiler stitch them together, and keep generated code away…

Read more

Goodbye Boilerplate: Text Blocks Finally

Posted on July 25, 2020 By Luis Fernandez

Today I am saying goodbye to a pile of backslashes and hello to Java text blocks. For years I treated Java strings like a minefield. Quotes everywhere. Backslashes on every other character. Newlines that read like ransom notes. Every time I pasted a bit of JSON or SQL into a…

Read more

Text Blocks in Java 15

Posted on June 11, 2020 By Luis Fernandez

Text Blocks in Java 15 feel like a breath of fresh air if you write code that touches JSON, HTML, or SQL on a daily basis. We have early access builds of Java 15 and the feature that keeps pulling me back is Text Blocks. The official tag is JEP…

Read more

Java 14 Records and Sealed Classes

Posted on May 6, 2020 By Luis Fernandez

Java 14 just landed on my desk and the two features that keep popping up in code reviews are Records and Sealed Classes. One is already in our hands as a preview and the other is peeking from early builds, and both point to a cleaner way to say what…

Read more

DXP roadmaps that actually ship

Posted on February 8, 2020October 21, 2025 By Luis Fernandez

Digital experience platform roadmaps get a bad reputation. Not because the idea is wrong, but because the work rarely ships on time or ships half baked. If your stack includes a DXP like Adobe Experience Manager or Sitecore, or a mix of headless CMS, commerce, search and a customer data…

Read more
  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
  • Software Engineering (310)
    • Business of Software (20)
    • Code (30)
    • Development Practices (52)
    • Digital Transformation (21)
    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
  • 2025 (12)
  • 2024 (8)
  • 2023 (18)
  • 2022 (13)
  • 2021 (3)
  • 2020 (8)
  • 2019 (8)
  • 2018 (23)
  • 2017 (17)
  • 2016 (40)
  • 2015 (37)
  • 2014 (25)
  • 2013 (28)
  • 2012 (24)
  • 2011 (30)
  • 2010 (42)
  • 2009 (25)
  • 2008 (13)
  • 2007 (33)
  • 2006 (26)

Ab Testing Adobe Adobe Analytics Adobe Target AEM agile-methodologies Analytics architecture-patterns CDP CMS coding-practices content-marketing Content Supply Chain Conversion Optimization Core Web Vitals customer-education Customer Data Platform Customer Experience Customer Journey DAM Data Layer Data Unification documentation DXP Individualization java Martech metrics mobile-development Mobile First Multichannel Omnichannel Personalization product-strategy project-management Responsive Design Search Engine Optimization Segmentation seo spring Targeting Tracking user-experience User Journey web-development

©2025 CMO & CTO | WordPress Theme by SuperbThemes