Scrum boards are everywhere, yet many teams still feel slow.Maybe the real win is not more process, but better perspective. Agile lessons for modern teams: perspective, decisions, and practical tradeoffs. Slack is open all day, standups are on the calendar, and the backlog keeps growing. Trello cards move, Jira burns…
Year: 2018
Adobe Acquires Magento: Commerce Meets Content
Adobe just bought Magento and the group chat is on fire. A merchandiser pings me asking if this means her content team can finally stop copying promo banners into three different tools. A developer drops a GIF of a brick wall because he spent last night debugging an extension that…
From manual rules to adaptive targeting
Manual rules feel good until the world shifts under your feet. If you are running growth, paid media, or email right now, you probably have a tangle of if statements and audience buckets that once worked and now show their age. Time to move from rules to adaptive targeting. The…