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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2017

Whats new in aem content fragments

Posted on April 18, 2017 By Luis Fernandez

What is new in AEM Content Fragments: perspective, decisions, and practical tradeoffs. Story led opening The sprint was dragging, coffee was burnt, and our launch page was still missing app copy. Design wanted the same words on web, app, and email, with small tweaks per channel. Classic fix would be…

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Dependency Injection Without Frameworks

Posted on March 16, 2017 By Luis Fernandez

Dependency Injection Without Frameworks sounds like a dare, but it is really about writing code that reads like plain English and runs like a quiet engine. Every week I see someone reach for a giant container just to pass a couple of collaborators into a constructor. I get it. Angular…

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From segments to people what cdp changes

Posted on March 4, 2017 By Luis Fernandez

From segments to people. That is the jump we are all trying to make right now. Not more audiences with names that sound like refrigerator models. Real names. Real timelines. A view that says Sofia visited twice last week, opened two emails, bought once on mobile, and is still waiting…

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Handling evars cleanly in aem

Posted on February 1, 2017 By Luis Fernandez

Two things make AEM and Adobe Analytics sing together. A clean data story and clear rules for eVars. If you feel your reports fight you, it is usually because eVars were set in too many places with too many opinions. I keep seeing the same pattern. Teams wire eVar numbers…

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Project Jigsaw and Modularity

Posted on January 28, 2017 By Luis Fernandez

Project Jigsaw is finally knocking on the door and everyone who writes Java is about to learn a new word: modules. For years the classpath has been our bag of tricks and pain. You dump jars in there and pray conflicts do not explode at runtime. It works until it…

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Why Containers Matter for Teams

Posted on January 14, 2017 By Luis Fernandez

You want faster releases without roulette nights.Containers will not fix your culture by magic, but they give teams a shared box of repeatable tricks that cuts the mystery from shipping. From a practitioner seat, the reason containers matter is simple. they let the team define the app once and run…

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What Cloud Really Changes: Paying for Possibility

Posted on January 6, 2017 By Luis Fernandez

What cloud really changes is not just where your servers live. It is how you think about bets, timing, and risk. If you work with cloud computing, build with serverless architecture, or run microservices on AWS, Azure, or Google Cloud, this is about the shift you feel but cannot always…

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  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
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    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
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