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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2016

Aem assets for teams

Posted on March 23, 2016 By Luis Fernandez

Creation date: 2016-03-23T00:57:49 A hallway full of filenames Late afternoon. Someone taped a printout to the office wall with a marker circle around a photo named final_final_OK_retouch.jpg. Our producer sighed and said the sentence that kicks off so many team cleanups. We need one place for all of this. This…

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Renditions and workflows in aem assets

Posted on March 22, 2016 By Luis Fernandez

AEM Assets can feel magic until the moment a single image brings a publish queue to its knees.Renditions and workflows are the quiet gears behind that magic, so let’s talk about the choices that keep them smooth. If you are rolling out AEM for a large brand library or a…

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Adobe managed services for aem arrives

Posted on March 17, 2016 By Luis Fernandez

Adobe Managed Services for AEM just landed in the real world, and my phone buzzed right as we were rolling back a cranky publish node. Midnight coffee, tired eyes, and a dispatcher cache that refused to behave. Our ops lead looked at me and said, what if someone else owned…

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Getting Started with Mautic: Open Marketing Automation

Posted on March 16, 2016 By Luis Fernandez

Creation date: 2016-03-16T01:35:06 Two people and one question Marketer: My boss just asked for drip emails, scoring, and prettier landing pages without the cost of a big suite. Where do I even start? Me: Have you tried Mautic? Marketer: Another tool? Me: Not just another tool. Mautic is open source…

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Metadata and search in aem assets

Posted on March 15, 2016 By Luis Fernandez

Someone in your team typed spring hero into AEM Assets, stared at the spinning wheel, and then shouted across the floor asking who had the final banner. That was our morning. The search box felt like a rumor. We had thousands of files, an aggressive calendar, and a creative director…

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Local Development with Compose

Posted on March 14, 2016 By Luis Fernandez

I was pairing with a teammate who had a classic starter project checklist on a sticky note. Install this, pin that, flush these ports, pray to the demo gods. Their local MySQL kept fighting with a forgotten background service. After twenty minutes of whack a mole, we wiped the slate,…

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Personalization is older than you think

Posted on March 6, 2016 By Luis Fernandez

Personalization is older than you think. Not the buzzwords, not the dashboards, but the simple act of showing the right thing to the right person at a moment that matters. We chase new tools, and there are plenty right now, from recommendation engines to remarketing to fancy email triggers. But…

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Picking a Java JCR CMS: Criteria that Matter

Posted on February 20, 2016 By Luis Fernandez

Which Java JCR CMS should you pick when you need real content reuse and sane authoring at scale. Is AEM worth the spend or does Magnolia or Hippo get you there with less fuss. Do you need Jahia for the DX story or are you fine with a lean stack…

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What is phonegap a practical intro

Posted on February 16, 2016 By Luis Fernandez

What is PhoneGap and when should you pick it for your next mobile app. If you write HTML CSS and JavaScript all day and want to ship to the App Store and Google Play without learning Swift or Java from scratch, this guide gives a grounded view. Real tradeoffs. Real…

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Optional in Practice: Null Safety Without Drama

Posted on January 16, 2016 By Luis Fernandez

Null is boring, the crash at three in the morning is not, so lets keep null boring and safe with Optional. Swift just went open source a moment ago, Java 8 is now common on the server, Android builds are catching up, and Kotlin is knocking at the door with…

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