Skip to content
CMO & CTO
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

  • Digital Experience
    • Experience Strategy
    • Experience-Driven Commerce
    • Multi-Channel Experience
    • Personalization & Targeting
    • SEO & Performance
    • User Journey & Behavior
  • Marketing Technologies
    • Analytics & Measurement
    • Content Management Systems
    • Customer Data Platforms
    • Digital Asset Management
    • Marketing Automation
    • MarTech Stack & Strategy
    • Technology Buying & ROI
  • Software Engineering
    • Software Engineering
    • Software Architecture
    • General Software
    • Development Practices
    • Productivity & Workflow
    • Code
    • Engineering Management
    • Business of Software
    • Code
    • Digital Transformation
    • Systems Thinking
    • Technical Implementation
  • About
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2016

Running Jackrabbit: Repository Tips

Posted on June 4, 2016 By Luis Fernandez

Running Apache Jackrabbit should feel boring in the best way. Here are the habits that keep a JCR repository fast, safe, and predictable. Plenty of the buzz is around Oak and fresh releases of content platforms, yet many teams still rely on classic Apache Jackrabbit 2.x for production content stores,…

Read more

Why We Picked Broadleaf for a B2C Build

Posted on May 26, 2016 By Luis Fernandez

The day the cart fell over We had a cart melt on a Tuesday. Not a fun kind of melt. The Switch Product Variant Now button spiked traffic, the promo rules misfired, and we watched a checkout page take a long coffee break right when the email campaign hit send….

Read more

Making DAM useful for editors

Posted on May 18, 2016 By Luis Fernandez

Editors keep telling me the same thing. We do not want another place to babysit files. We want our stuff to show up where we write, with the right names, the right sizes, and the right rights. Perspective first, buttons later Most digital asset management tools were bought to fix…

Read more

Logging Best Practices in Java

Posted on May 17, 2016 By Luis Fernandez

Logging is that quiet teammate who remembers everything you forget in production. Why logging still wins If you build Java services for the web, logs are your second debugger. You can not attach a profiler to every box, and sometimes the bug shows up only under load or at three…

Read more

Designing aem workflows that scale

Posted on May 16, 2016 By Luis Fernandez

Creation date: 2016 05 16 Story led opening Friday night at a media company. Editors are bulk dropping a new season of trailers into DAM. The DAM Update Asset model wakes up, the queue grows, and your author goes from smooth to syrup. Thumbnails crawl in. Someone tries to publish…

Read more

Content Models that Scale in AEM

Posted on May 4, 2016 By Luis Fernandez

Is your AEM content model ready for five new sites, ten languages, and a redesign by the next quarter? Do your authors fight the tool when moving a component from a product page into a blog article? Are your queries slow the moment you add real content and not just…

Read more

Aem workflows for editors

Posted on April 17, 2016 By Luis Fernandez

AEM workflows sound like a power move for content teams, and they can be when they are shaped for editors first. In Adobe Experience Manager, the moment you connect workflows to everyday actions like review, approval, translation, and publish, you touch the heart of how editors work. The trick is…

Read more

Adobe Campaign for Email at Scale

Posted on April 15, 2016October 20, 2025 By Luis Fernandez

Adobe Campaign sits at that tricky spot where marketing dreams meet production reality. Everyone wants email at scale with real personalization, fast launches, and clean reporting. Then the calendar hits you with five promos, a site release, and a list import that showed up ten minutes before send. With GDPR…

Read more

Adobe launch makes analytics setup lighter

Posted on April 15, 2016 By Luis Fernandez

Adobe made analytics setup feel lighter this month. Less copy pasting of scripts across templates. Fewer late night sprints chasing missing variables. If you have lived through s_code upgrades and plugin roulette, this change feels like a breath of fresh air. With Dynamic Tag Management maturing, the Marketing Cloud ID…

Read more

Interpreting Spikes without Panic

Posted on March 26, 2016 By Luis Fernandez

Your traffic chart just went vertical and your heart did the same. Before you ping the team at one in the morning, breathe and open Google Analytics with a plan. Start with the basics that calm the room. Open Real Time and verify that the spike is not already gone,…

Read more
  • Previous
  • 1
  • 2
  • 3
  • 4
  • Next
  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
  • Software Engineering (310)
    • Business of Software (20)
    • Code (30)
    • Development Practices (52)
    • Digital Transformation (21)
    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
  • 2025 (12)
  • 2024 (8)
  • 2023 (18)
  • 2022 (13)
  • 2021 (3)
  • 2020 (8)
  • 2019 (8)
  • 2018 (23)
  • 2017 (17)
  • 2016 (40)
  • 2015 (37)
  • 2014 (25)
  • 2013 (28)
  • 2012 (24)
  • 2011 (30)
  • 2010 (42)
  • 2009 (25)
  • 2008 (13)
  • 2007 (33)
  • 2006 (26)

Ab Testing Adobe Adobe Analytics Adobe Target AEM agile-methodologies Analytics architecture-patterns CDP CMS coding-practices content-marketing Content Supply Chain Conversion Optimization Core Web Vitals customer-education Customer Data Platform Customer Experience Customer Journey DAM Data Layer Data Unification documentation DXP Individualization java Martech metrics mobile-development Mobile First Multichannel Omnichannel Personalization product-strategy project-management Responsive Design Search Engine Optimization Segmentation seo spring Targeting Tracking user-experience User Journey web-development

©2025 CMO & CTO | WordPress Theme by SuperbThemes