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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2015

Segments, Journeys, and Data Hygiene in Adobe Campaign

Posted on December 25, 2015 By Luis Fernandez

Adobe Campaign sits in that strange spot between marketing wish lists and real data. It can feel like a control room and a junk drawer at the same time. Today is a good day to clean it up and make it work harder. This is a practitioner’s take. Less buzzwords,…

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Debugging Containers: Into the Namespace

Posted on December 8, 2015 By Luis Fernandez

Problem framing Containers are everywhere in dev chats right now. Docker got a big bump with new networking and volumes, CoreOS is pushing rkt, Kubernetes keeps getting steadier. We ship faster, but when something breaks inside a container, the fix often feels like guesswork. Logs give hints. Metrics point to…

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Aem and seo field notes

Posted on November 9, 2015 By Luis Fernandez

I have been neck deep in Adobe Experience Manager lately and keep getting the same SEO questions. These are my field notes. Short. Opinionated. Useful when you have to ship content this week. Technical choices in AEM that bend search AEM loves tidy structure. Search does too, but it is…

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Money in Java: Precision, Rounding, and Reality

Posted on November 5, 2015 By Luis Fernandez

Money looks simple until a single cent sneaks away and your numbers do not match the bank. Java gives you many ways to represent it, some friendly, some dangerous. Let us talk about precision, rounding, and reality so your totals land exactly where your accountant expects. Precision beats convenience Floating…

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Understanding JCR: Content as a Tree

Posted on October 23, 2015 By Luis Fernandez

Understanding JCR: Content as a Tree. If you build on Adobe Experience Manager, Jackrabbit, or Oak, you have already met this idea even if you did not name it. We are used to tables and foreign keys or to folders and files. Then you open a repository browser and see…

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Life on the JVM: Choosing a Second Language

Posted on October 21, 2015 By Luis Fernandez

Do you really need a second language on the JVM or is plain Java enough for the work you do today? If you picked Java because it runs everywhere and there is a library for almost everything, that logic still holds. The twist is that Java 8 is here with…

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CloudFront for Static Assets: Speed on a Budget

Posted on October 17, 2015 By Luis Fernandez

Static assets run the show. Your page feels fast or slow because of images, fonts, and bundles. If you are shipping on a budget, Amazon CloudFront gives you global speed without fancy contracts or a huge bill. What goes behind CloudFront? Start with the easy wins. Put your images, CSS,…

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The business of software: Charge Unless You Have a Clear Reason Not To

Posted on October 7, 2015 By Luis Fernandez

Software as a Business Part 11: Lessons from the Trenches — a practitioner’s take with timeless lessons. Dialogue-style intro Founder: Our beta list is growing. Do we go free, freemium, or paid from day one? Me: Charge unless you have a clear reason not to. Free is a strategy, not…

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Mobile is driving more traffic now

Posted on October 1, 2015 By Luis Fernandez

Mobile is driving more traffic now Your analytics just flipped. Phones are showing up first, desktops second, and the gap grows a bit more every week. The signals have been piling up for months. Google said that in several large markets there are more searches on mobile than desktop. The…

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Unit Testing Streams

Posted on September 19, 2015 By Luis Fernandez

Streams are easy to read, tricky to test, and even trickier to trust without good tests. Every feed today chats about streams. Java 8 streams sit in most new code reviews, RxJava keeps popping up in talks, and Node 4 just landed with a comfy ES6 baseline that makes stream…

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