Skip to content
CMO & CTO
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

  • Digital Experience
    • Experience Strategy
    • Experience-Driven Commerce
    • Multi-Channel Experience
    • Personalization & Targeting
    • SEO & Performance
    • User Journey & Behavior
  • Marketing Technologies
    • Analytics & Measurement
    • Content Management Systems
    • Customer Data Platforms
    • Digital Asset Management
    • Marketing Automation
    • MarTech Stack & Strategy
    • Technology Buying & ROI
  • Software Engineering
    • Software Engineering
    • Software Architecture
    • General Software
    • Development Practices
    • Productivity & Workflow
    • Code
    • Engineering Management
    • Business of Software
    • Code
    • Digital Transformation
    • Systems Thinking
    • Technical Implementation
  • About
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2013

First Steps with Android: Activities, Intents, Lifecycles

Posted on November 5, 2013 By Luis Fernandez

\n KitKat just landed and the Nexus 5 buzz is real. Android Studio is in preview while many of us still ship apps with Eclipse ADT. Tools aside, the first wall new Android folks hit is always the same: what is an Activity, what is an Intent, and why does…

Read more

Versioning and Queries in JCR

Posted on October 28, 2013 By Luis Fernandez

If you spend your days near a Java Content Repository you already know two topics keep coming back in standups. Versioning and queries. You either broke a branch of content and need to rewind time, or you wrote a query that looks smart but eats the CPU for breakfast. After…

Read more

The business of software: Price Like You Mean It

Posted on October 27, 2013 By Luis Fernandez

Everyone is talking about subscriptions. Twitter is warming up for an IPO, Adobe pushed everyone to Creative Cloud, and iOS got a full repaint. Feeds are full of new apps and new SaaS dashboards. The loud part is launches. The quiet part is making rent. This is about that quiet…

Read more

Hippo CMS in Practice: Channels and Components

Posted on October 25, 2013 By Luis Fernandez

Hippo CMS has a way of making late nights bearable. Picture this. Content editors ping me because the mobile home page looks nothing like the desktop one. They swear they moved a promo into the top slot. I open the Channel Manager, switch to the mobile channel, and there it…

Read more

The business of software: Raise the Bar or Get Buried

Posted on September 19, 2013 By Luis Fernandez

Context Apple pushed iOS 7 yesterday and every app on my phone looks like it went on a juice cleanse. Flat colors, cleaner lines, and a loud message to every product team out there. Raise the bar or get buried by the next update. Twitter just said they filed for…

Read more

Escaping, Encoding, and Boundaries

Posted on September 18, 2013 By Luis Fernandez

Escaping, encoding, and boundaries sound like small plumbing details, right up until your app starts printing JavaScript popups that you never wrote. If you ship code on the web, this topic is not trivia. It is daily survival. Apple just pushed iOS 7 and every team I know is racing…

Read more

AEM Workflows for Real Editorial Teams

Posted on September 17, 2013 By Luis Fernandez

AEM workflows are sold as the safety net for content. In real newsrooms and brand teams, they can also be the bottleneck. The trick is turning the out of the box models into something editors actually use when the clock is ticking. Today’s piece is about Adobe CQ5 slash AEM…

Read more

Testing Wicket UIs: Selenium and Beyond

Posted on September 3, 2013 By Luis Fernandez

Testing Wicket UIs sits in a weird spot. On one side you have WicketTester flying through component checks in milliseconds. On the other side you have Selenium clicking real buttons, waiting for Ajax, and catching the stuff that only shows up when a browser gets involved. If you ship forms,…

Read more

Shipping with HSQLDB: When Embedded Is Enough

Posted on August 13, 2013 By Luis Fernandez

When an embedded database is enough for shipping You want to ship. You do not want to babysit a server. For a lot of apps right now the right move is to bundle an embedded database and call it a day. That is where HSQLDB and its cousin H2 shine….

Read more

FreeMarker Templates for Clean Server-Side Views

Posted on August 8, 2013 By Luis Fernandez

\n Context \n\n\n\n This year keeps moving fast for web teams. We got new CSS toys, talk about Web Components on every feed, and more folks betting on client side frameworks like Angular and Ember. Node keeps getting love for small apps and build scripts. At the same time, most…

Read more
  • 1
  • 2
  • 3
  • Next
  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
  • Software Engineering (310)
    • Business of Software (20)
    • Code (30)
    • Development Practices (52)
    • Digital Transformation (21)
    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
  • 2025 (12)
  • 2024 (8)
  • 2023 (18)
  • 2022 (13)
  • 2021 (3)
  • 2020 (8)
  • 2019 (8)
  • 2018 (23)
  • 2017 (17)
  • 2016 (40)
  • 2015 (37)
  • 2014 (25)
  • 2013 (28)
  • 2012 (24)
  • 2011 (30)
  • 2010 (42)
  • 2009 (25)
  • 2008 (13)
  • 2007 (33)
  • 2006 (26)

Ab Testing Adobe Adobe Analytics Adobe Target AEM agile-methodologies Analytics architecture-patterns CDP CMS coding-practices content-marketing Content Supply Chain Conversion Optimization Core Web Vitals customer-education Customer Data Platform Customer Experience Customer Journey DAM Data Layer Data Unification documentation DXP Individualization java Martech metrics mobile-development Mobile First Multichannel Omnichannel Personalization product-strategy project-management Responsive Design Search Engine Optimization Segmentation seo spring Targeting Tracking user-experience User Journey web-development

©2025 CMO & CTO | WordPress Theme by SuperbThemes