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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2010

Rapid Application Development without Regret

Posted on September 19, 2010 By Luis Fernandez

\n \n\n It was past midnight, the sprint board looked like a graveyard, and a client demo sat on the calendar with a red circle. I hit Rails scaffold, pointed it at the schema, and watched screens appear like popcorn. The room exhaled. A week later the real work began,…

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Security Prompts and User Trust: The Applet Tax

Posted on September 18, 2010 By Luis Fernandez

Security Prompts and User Trust are colliding in the browser. Every Java applet ships with a tiny toll booth. I call it the applet tax. You pay in clicks, in doubt, and in drop off. Why do security prompts feel scarier than the applet itself? A user hits your page…

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Tagging Plans that Don’t Rot

Posted on August 19, 2010 By Luis Fernandez

Description: Tagging Plans that Don’t Rot: Omniture from a practitioner’s perspective with timeless lessons. Dialogue style intro “Why did our conversion rate drop after the redesign?” “Because half the new templates shipped without s.t calls and the rest are double firing event1.” “But the spreadsheet says we mapped everything to…

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Sizing and Eviction: Keeping Caches Healthy

Posted on August 14, 2010 By Luis Fernandez

Caches get sick. They cough up outages, drop hit ratios, and eat more heap than they should. Last night in the war room someone asked me, “Is EHCache broken or did we break it?” I sipped coffee and said, “Neither. The cache is just the mirror. It reflects what we…

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Retries, DLQs, and Idempotency

Posted on August 12, 2010 By Luis Fernandez

Retries, DLQs, and Idempotency: a night in the trenches My pager went off at 2 AM. Our nightly reports were stuck. The CRM team could not see yesterday’s sales. The queue depth graph looked like a hockey stick and the dead letter queue was blinking like a Christmas tree. This…

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JavaFX for Desktop Apps: Beyond Swing

Posted on August 9, 2010 By Luis Fernandez

Swing still runs a lot of serious desktop software, and it is not going away tomorrow.But after a week living in JavaFX 1.3 land, I am convinced these scenes and bindings deserve a seat on our desktops. Why JavaFX for desktop apps right now Oracle now owns Sun and the…

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JSF Validation in Practice: Friendly Errors

Posted on August 1, 2010 By Luis Fernandez

Why do our forms still feel like they are scolding us, and what would it take for JSF validation to sound like a friendly teammate instead of a compiler error? Most of us ship forms that catch mistakes, yet too many apps answer with vague red text and a full…

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Securing WebStart Deployments: Signing and Sandboxing

Posted on July 27, 2010 By Luis Fernandez

Filed from a late night desk with too much coffee. Oracle badges are new at JavaOne, plugin popups are still a thing, and Web Start is how we ship desktop muscle without MSI drama. Dialogue Dev: Our Java Web Start app needs to save files, talk to a REST endpoint,…

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Access Control in JCR Repositories

Posted on July 17, 2010 By Luis Fernandez

Dev: So we can share everything in the content repo and trust the app to hide stuff, right? Me: That is how you wake up on call at three in the morning. Put the locks in the repository. Let the app ride on top. Admin: Which locks? LDAP knows groups….

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Funnels that Teach, Not Punish

Posted on July 10, 2010 By Luis Fernandez

Everyone is talking about funnels again. Google rolled out the faster Caffeine index, Facebook buttons are everywhere, and a lot of teams I meet want one chart to rule growth. We pour over step charts in Google Analytics, flag a scary drop at step three, then call it a day….

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