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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Year: 2007

OpenCMS for real-world teams: Editorial Workflow Lessons

Posted on February 13, 2007October 17, 2025 By Luis Fernandez

Do your editors still email Word files around and hope nobody overwrites them? Are you brave enough to hit the publish button at 6 pm after a long day of fixes? If your site runs on OpenCMS and your team is larger than five people, you probably feel the friction…

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Simplifying J2EE: Patterns that Actually Help

Posted on February 3, 2007 By Luis Fernandez

I walked into a client room where the whiteboard already looked tired. Boxes, arrows, and the usual EJB question marks. The team kept repeating the same wish. Make J2EE simple. Not cute. Just less painful. We pulled the plug on a few heroic ideas, cut the XML sprawl, and shipped…

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Query Tuning with HQL and Criteria: A Field Guide

Posted on January 19, 2007 By Luis Fernandez

Dialogue Dev: My page takes five seconds. The query looks innocent. DBA: Your logs show 412 selects. Nothing innocent there. Dev: But I am using Hibernate with HQL and Criteria. It is supposed to help. DBA: Tools help if you aim them. Right now you are spraying the database. If…

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