When machines draft copy and code on the first try, the scoreboard we trusted stops making sense. Rethinking metrics in the age of AI starts with admitting that the old numbers were built for a world where people did all the work and tools only amplified fingers on keyboards, because…
CDPs and the Art of Data Patience
Customer Data Platforms promised clarity and delivered clutter. We chased every event, every click, every pseudo profile, and now our warehouses groan while our teams ask the same simple question. Which data can we actually trust. The smarter move right now is not more, it is patience. Slow down the…
The Rise of the Developer Marketer
Somewhere between a pull request and a campaign brief, a new job slipped into focus. I keep meeting people who write SQL in the morning, tune email sequences at lunch, and ship a tiny SDK change before dinner. Call them developer marketers. Not devrel as a backstage act, not growth…
AI and the Return of Templates
Templates are back, not as a constraint but as the scaffolding AI needs to stop guessing and start helping. Every week there is another model demo, another way to ask a bot to plan your day, write your copy, or ship a query. And still, the quiet winners are the…
Experience Ops: Where Creative Meets Platform
Every team I meet hits the same wall. Marketing wants speed and bold ideas. Design wants quality and consistency. Engineering guards the platform so the site does not fall over on launch day. We trade favors and accept the bill later. One campaign gets speed at the cost of messy…
Composable Doesn’t Mean Easy
The pitch for composable is easy to love. Pick the best tool for each job, wire them with clean APIs, and swap parts as your needs change. A headless CMS here, a search service there, a cart that does not fight your promo calendar, and a data layer that feeds…
APIs Are the New UX
APIs are the new UX The new UX is not on a screen. It sits on a port and it speaks JSON. APIs are the experience layer now. When a feed loads fast, when a payment clears without drama, when your car app knows the right route, that is an…
Invisible Design Systems
The best design system is the one you barely notice. We chase polish, guidelines, and perfect libraries, yet users only feel speed, clarity, and trust. That is the pitch for Invisible Design Systems where the system fades and the experience takes the front row. Teams keep shipping while the brand…
Infrastructure as Product
Infrastructure as Product is not a slogan, it is a reset on how we ship platforms that people actually want to use. Teams that carry the platform title are moving from ticket takers to **product owners** who ship **features** for internal customers, measure **adoption**, and run **feedback loops** with the…
The Human Touch in Automated Workflows
Picture your favorite teammate. The one who ships at 3 a.m., never complains, and still asks for context before pushing to prod. That is how people talk about automation and AI right now, and yet the real ones we run in our stacks do not ask nearly enough questions. They…