Skip to content
CMO & CTO
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

  • Digital Experience
    • Experience Strategy
    • Experience-Driven Commerce
    • Multi-Channel Experience
    • Personalization & Targeting
    • SEO & Performance
    • User Journey & Behavior
  • Marketing Technologies
    • Analytics & Measurement
    • Content Management Systems
    • Customer Data Platforms
    • Digital Asset Management
    • Marketing Automation
    • MarTech Stack & Strategy
    • Technology Buying & ROI
  • Software Engineering
    • Software Engineering
    • Software Architecture
    • General Software
    • Development Practices
    • Productivity & Workflow
    • Code
    • Engineering Management
    • Business of Software
    • Code
    • Digital Transformation
    • Systems Thinking
    • Technical Implementation
  • About
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Software Engineering

Comprehensive insights into building, architecting, and managing software systems. From code craftsmanship to team dynamics, explore the technical and organizational aspects of software development.

Running Jackrabbit: Repository Tips

Posted on June 4, 2016 By Luis Fernandez

Running Apache Jackrabbit should feel boring in the best way. Here are the habits that keep a JCR repository fast, safe, and predictable. Plenty of the buzz is around Oak and fresh releases of content platforms, yet many teams still rely on classic Apache Jackrabbit 2.x for production content stores,…

Read more

Why We Picked Broadleaf for a B2C Build

Posted on May 26, 2016 By Luis Fernandez

The day the cart fell over We had a cart melt on a Tuesday. Not a fun kind of melt. The Switch Product Variant Now button spiked traffic, the promo rules misfired, and we watched a checkout page take a long coffee break right when the email campaign hit send….

Read more

Logging Best Practices in Java

Posted on May 17, 2016 By Luis Fernandez

Logging is that quiet teammate who remembers everything you forget in production. Why logging still wins If you build Java services for the web, logs are your second debugger. You can not attach a profiler to every box, and sometimes the bug shows up only under load or at three…

Read more

Designing aem workflows that scale

Posted on May 16, 2016 By Luis Fernandez

Creation date: 2016 05 16 Story led opening Friday night at a media company. Editors are bulk dropping a new season of trailers into DAM. The DAM Update Asset model wakes up, the queue grows, and your author goes from smooth to syrup. Thumbnails crawl in. Someone tries to publish…

Read more

Content Models that Scale in AEM

Posted on May 4, 2016 By Luis Fernandez

Is your AEM content model ready for five new sites, ten languages, and a redesign by the next quarter? Do your authors fight the tool when moving a component from a product page into a blog article? Are your queries slow the moment you add real content and not just…

Read more

Aem workflows for editors

Posted on April 17, 2016 By Luis Fernandez

AEM workflows sound like a power move for content teams, and they can be when they are shaped for editors first. In Adobe Experience Manager, the moment you connect workflows to everyday actions like review, approval, translation, and publish, you touch the heart of how editors work. The trick is…

Read more

Interpreting Spikes without Panic

Posted on March 26, 2016 By Luis Fernandez

Your traffic chart just went vertical and your heart did the same. Before you ping the team at one in the morning, breathe and open Google Analytics with a plan. Start with the basics that calm the room. Open Real Time and verify that the spike is not already gone,…

Read more

Adobe managed services for aem arrives

Posted on March 17, 2016 By Luis Fernandez

Adobe Managed Services for AEM just landed in the real world, and my phone buzzed right as we were rolling back a cranky publish node. Midnight coffee, tired eyes, and a dispatcher cache that refused to behave. Our ops lead looked at me and said, what if someone else owned…

Read more

Local Development with Compose

Posted on March 14, 2016 By Luis Fernandez

I was pairing with a teammate who had a classic starter project checklist on a sticky note. Install this, pin that, flush these ports, pray to the demo gods. Their local MySQL kept fighting with a forgotten background service. After twenty minutes of whack a mole, we wiped the slate,…

Read more

Picking a Java JCR CMS: Criteria that Matter

Posted on February 20, 2016 By Luis Fernandez

Which Java JCR CMS should you pick when you need real content reuse and sane authoring at scale. Is AEM worth the spend or does Magnolia or Hippo get you there with less fuss. Do you need Jahia for the DX story or are you fine with a lean stack…

Read more
  • Previous
  • 1
  • …
  • 4
  • 5
  • 6
  • …
  • 31
  • Next
  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
  • Software Engineering (310)
    • Business of Software (20)
    • Code (30)
    • Development Practices (52)
    • Digital Transformation (21)
    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
  • 2025 (12)
  • 2024 (8)
  • 2023 (18)
  • 2022 (13)
  • 2021 (3)
  • 2020 (8)
  • 2019 (8)
  • 2018 (23)
  • 2017 (17)
  • 2016 (40)
  • 2015 (37)
  • 2014 (25)
  • 2013 (28)
  • 2012 (24)
  • 2011 (30)
  • 2010 (42)
  • 2009 (25)
  • 2008 (13)
  • 2007 (33)
  • 2006 (26)

Ab Testing Adobe Adobe Analytics Adobe Target AEM agile-methodologies Analytics architecture-patterns CDP CMS coding-practices content-marketing Content Supply Chain Conversion Optimization Core Web Vitals customer-education Customer Data Platform Customer Experience Customer Journey DAM Data Layer Data Unification documentation DXP Individualization java Martech metrics mobile-development Mobile First Multichannel Omnichannel Personalization product-strategy project-management Responsive Design Search Engine Optimization Segmentation seo spring Targeting Tracking user-experience User Journey web-development

©2025 CMO & CTO | WordPress Theme by SuperbThemes